eMarketing Solutions Group introduced electronic brochure technology to the travel industry in 2003. Since then we have developed several eBrochures for cruise lines, tour operators, resort properties and destinations.

eBrochures are being used by our clients as a tool to immediately fulfill brochure requests from telephone and web inquiries. Several suppliers are also using their eBrochures in their direct email marketing campaigns.

eBrochures feature the ability to include hyperlinks in any text or graphic area of the brochure. The hyperlinks can be used to send the reader to additional information on your website or to connect directly to your booking engine to close a sale. Comprehensive reporting of eBrochure activity including pages viewed, links clicked and searches performed provides marketing intelligence not available from your print brochures.

eMarketing utilizes a company’s existing PDF files developed for their print brochures as a starting point in developing an eBrochure. This leverages the assets already invested in the print collateral and creates a new and cost effective marketing tool for the supplier.  A supplier may also choose to create new PDF files specifically for producing an eBrochure.
eBrochures are optimized to provide the reader with a fast, easy to use viewing experience that is optimized for both high and low (dialup) users.  Animated page flipping, drop down menus and key word searching make even large eBrochures easy to navigate.  Pages are downloaded on demand from our high speed server network so the user’s computer resources are never taxed and long wait times are not an issue.

eMarketing is the leader in producing eBrochures for the travel industry and looks forward to working with you to integrate this technology into your electronic marketing programs.